advice

48 Hours In Miami: A Little Fun in the Sun!

Summer is approaching, and it’s getting hot! Welcome to my new series. For the next 6 weeks I’ll be bringing you info on 6 different cities, and how you can make the most out of a summer weekend! I’m a beach bum, so my first stop is Miami, which was my home for about 6 months. I absolutely fell in love with this city, it’s culture, it’s art scene, the food, and the beaches! Let’s take a look at how…

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3 Apps I’m Currently Obsessing Over

I live with one of my phones in my hand, pretty much at all times. We’re the most connected we’ve ever been, and I’m not ashamed to say I check my email and social media networks before bed and right when I wake up. When I travel, I rely heavily on my devices to get me through my trips. When I was younger I used to play Oregon Trail and more often than not ended up dying of dysentery and…

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Ten Tips for Surviving Long-form Travel

**An excerpt from my new book, I Know Where I’ve Been: A Year Long Journey of Self-Discovery. PURCHASE A COPY HERE. 1) Plan ahead One of my favorite books is Vagabonding by Rolf Potts. In the book, he talks about traveling for weeks, months, even years at a time and “letting the world, and the adventure, take you where it may.” While I truly believe this is a wonderful concept, and would love to try it someday, I find that…

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Creating Brand Identity Without Creating Brand Confusion

Developing Trust and Confidence In Your Brand It’s a fact that people identify with brands they like. McDonalds has capitalized on this concept. Those golden arches are placed as high as regional height limits will allow them to go in the hopes that people see and recognize them and pull in for a burger. No one can dispute that they’ve made their billions off of being recognizable. The same principle has to apply to small and medium sized businesses. A…

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Content Overload: Setting Your Content Above The Rest

Originally written for Sona Creative Marketing by Robert Coles as a guest post. Content Marketing Tips and Tricks From A Silly American I don’t know about you, but I find myself constantly overloaded with content on the internet. Everyone is trying to sell something, there’s always a contest to enter, and someone is constantly trying to push a brand that you just don’t want to think about (like the Snuggie… Or is that just an American thing?), yet we as…

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