Professional Resume

Professional Experience

Work Better – Head of Marketing & PR – October 2016 to Current

Work Better is a shared workspace environment that inspires creativity, provides networking opportunities, and builds better businesses. With five locations in New York City (Chelsea, Bryant Park, Grand Central West, Park Ave South, and Wall Street) and one location in the Willis Tower in Chicago, our shared workspace solutions can be scaled to fit the needs of any size business.

Key responsibilities –

  • Develop and implement content marketing strategy designed to generate and nurture leads through the sales cycle
  • Develop and implement social media campaigns to increase brand awareness and promote Think Better, the Work Better thought leadership brand
  • Project lead for new Work Better website with strong SEO focus
  • Internal communications for Operations, Sales, Marketing, Human Resources and Community Associates
  • Location specific monthly member communications via email campaigns
  • Advertising via social media and Google AdWords campaigns
  • Video production and editing
  • Graphic design and promotional material development

Sitel WorldwideHead of North and South American Multimedia Marketing – May 2016 to October 2016

  • Manage design and video projects for North and South America
  • Provide story-boarding for video content for recruitment, product development, business development, sales, account management, and HR
  • Film high quality videos using Canon DSLR equipment
  • Create video content for recruitment, RFPs, HR initiatives, training, social media, web use, and product marketing
  • Video Producer and Lead Designer for 2016 Sitel Client Summit and 2016 Leadership Summit
  • Administration for Brainshark, MediaWire, and Sharepoint
  • Edit videos in Premiere Pro, After Effects, and the Adobe Creative Suite
  • Publish quarterly Globe Magazine to 75,000 readers worldwide in 4 languages via MediaWire
  • Create email marketing campaigns for sales, account management, and internal communications
  • Produce, film, and edit weekly web series/internal communication featuring the CEO and key organizational members
  • Lead designer and project manager of the Sitel Site Branding Initiative, bringing all sites up to our current brand standards for 108+ sites worldwide
  • Work with WordPress, Eloqua, HootSuite, Workspace, Sharepoint, Brainshark, LiquidWeb, Adobe Premiere, AfterEffects, PhotoShop, InDesign, Dreamweaver, Illustrator, Excel, Word, PowerPoint, TurnPage, MediaWire, SalesForce, and Visio

Sitel WorldwideGlobal Digital Marketing Coordinator – February 2014 to May 2016

  • Provided internal and external communications support for the merger of Sitel and Groupe Acticall
  • Lead designer and project manager of the Sitel Site Branding Initiative, bringing all sites up to our current brand standards for 108+ sites worldwide
  • Launched the Sitel blog, posting 2-3 times weekly on products, services, human interest, community outreach, and more
  • Responsible for the daily maintenance of online web platforms
  • Develop digital marketing campaigns and strategy
  • Develop social media strategy and campaigns to enhance experience, encourage recruitment, and drive traffic to websites
  • Design new pages on website using existing and new brand elements
  • Create web content to increase user experience and generate traffic
  • Write professional articles and website pages
  • Develop search engine optimization strategies
  • Publish quarterly Globe Magazine via Turn-Page and MediaWire to 63,800 readers worldwide in 4 language.
  • Provide video content and articles for Globe Magazine
  • Use Eloqua for email marketing campaigns, landing page development, and lead generation
  • Supported HR functions through graphic design, web development, project management, and video production
  • Manage the continued development and enhancement of main site translated to 4 languages
  • Work with WordPress, Eloqua, HootSuite, Workspace, Sharepoint, Brainshark, LiquidWeb, Adobe Premiere, AfterEffects, PhotoShop, InDesign, Dreamweaver, Illustrator, Excel, Word, PowerPoint, TurnPage, MediaWire, SalesForce, and Visio

Brookdale Senior LivingSolutions Specialist – February 2014 to June 2014

  • Worked with a dedicated team to process leads in a creative and informative way
  • Assisted with marketing efforts in key focus markets to drive sales
  • Developed and managed lead nurturing campaigns to help prospects through the sales cycle
  • Work with communities across the country to bring in prospects
  • Assisted with marketing efforts of local communities by scheduling visits and building relationships with prospects
  • Achieved over $3 million in personal sales

Coles Creative ConsultingMarketing Strategist – March 2013 to February 2014

  • Worked with client base to develop marketing strategies
  • Execute marketing campaigns in the areas of social media, email marketing, search engine optimization, and content creation
  • Designed promotional materials such as branded folders, business cards, letterheads,  marketing collateral, logos, and brochures
  • Design and build websites for clients using the WordPress platform
  • Create custom video content to be used for promotion
  • Develop email marketing campaigns that nurture leads and develop lasting relationships
  • Develop and manage social media strategies and accounts for clients
  • Create content for clients for websites, blogs, promotional materials, and professional documents
  • Clients included: TruHire, TAStaffing, Franklin Brentwood Arts Academy, Homes4Holidays, Creative Youth Enrichment Center, A Vintage Affair, StyleNet, MedLink, AmazeMe Products, Imaginary Theatre Company, Advantage Publishing House, and more

Inbound Marketing AgentsContent Creation Specialist – November 2012 to April 2013

  • Develop content strategies for various client blogs
  • Create custom content using latest search engine optimization techniques
  • Work within HubSpot to develop email campaigns and lead nurturing campaigns
  • Write eBook and WhitePaper content on various topics
  • Design eBooks and WhitePapers using InDesign
  • Develop lead generation campaigns with effective design and content for social media, web, and mobile marketing

Quality Systems, IncMarketing Director/IT Director – January 2010 to November 2012

  • Built and managed website using Dreamweaver
  • Develop marketing strategy for year over year growth and product development
  • Develop lead generating and lead nurturing systems
  • Built social media presence from scratch and manage throughout time with company
  • Create professional content for internal and external content
  • Produce video content for products for use by sales department
  • Maintain IT Systems on a daily basis

Education

  • Lipscomb UniversityEnglish Major (2010)
  • O’More College of DesignVisual Communications Major (2011)
  • CornellSocial Media Marketing Certification (2013)
  • New York University Digital Marketing Certification (2015)
  • HubSpotInbound Marketing Certification