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Content Overload: Setting Your Content Above The Rest

Originally written for Sona Creative Marketing by Robert Coles as a guest post. Content Marketing Tips and Tricks From A Silly American I don’t know about you, but I find myself constantly overloaded with content on the internet. Everyone is trying to sell something, there’s always a contest to enter, and someone is constantly trying to push a brand that you just don’t want to think about (like the Snuggie… Or is that just an American thing?), yet we as…

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The 7 Catchiest Marketing Jingles of My 90s Childhood

Earworms of the Ages Perhaps I’m showing my youthful age in this article, but that’s okay. Jingles have been a part of the advertising world since around 1926, when General Mills broadcast its song “Have You Tried Wheaties?” on Christmas Eve. Since then, the world has seen jingles such as the song for McDonalds’ Big Mac, Coca-Cola’s “I’d Like To Buy The World A Coke,” and Mentos’ ever-popular “The Freshmaker”(which I remember mostly from Clueless). Jingles have become a staple for advertising, and people arespending up to…

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