marketing tips

Creating Brand Identity Without Creating Brand Confusion

Developing Trust and Confidence In Your Brand It’s a fact that people identify with brands they like. McDonalds has capitalized on this concept. Those golden arches are placed as high as regional height limits will allow them to go in the hopes that people see and recognize them and pull in for a burger. No one can dispute that they’ve made their billions off of being recognizable. The same principle has to apply to small and medium sized businesses. A…

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Content Overload: Setting Your Content Above The Rest

Originally written for Sona Creative Marketing by Robert Coles as a guest post. Content Marketing Tips and Tricks From A Silly American I don’t know about you, but I find myself constantly overloaded with content on the internet. Everyone is trying to sell something, there’s always a contest to enter, and someone is constantly trying to push a brand that you just don’t want to think about (like the Snuggie… Or is that just an American thing?), yet we as…

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Small Business Marketing Is A Big Job

You’re Only Hurting Yourself Let’s face it, there are never enough hours in the day, yet for some strange reason small business owners are expected to cram multiple days worth of work into a single workday. It’s not healthy, and it’s no way to expand your business. It was once said that, in order to be truly successful, you have to stop working inyour business, and start working on your business. I don’t know about you, but that sounds a…

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